The St. Lucian brand, Piton Beer celebrates their 30th anniversary!! To show the world, we’ve created social media assets along with an in-store mockup to spread “vybez” to all consumers.
Social Media Assets
Bigger Than Marys is a popular cultural reference that dates back to the 2020 lockdown. A rumour spread across the country that there was a BIG party happening at Marys place. The reach was organic and spread all over social media e.g. “I wearing all my clothes to Marys” “I bringing all my friends to Marys”. Piton put their own spin on the term saying that their 30 year celebration will be “Bigger Than Marys!”
A visual representing the explosion of vybes.
In-Store Mockup
An in-store activation prompting consumers to share content on social media to win tickets to their 30 YEARS OF VYBES Virtual Party.