To compliment the podcast brand, a series of visual assets were created to reinforce the idea of being “Up First.”

Alarm Clock Animation

Using the famous “Up First” circle and their tagline “Wake Up, Catch Up” this clock represents the urgency associated with waking up on time to tune into the big stories of the day.

Icons

To get up, most people need their alarm clocks to surprise them out of their sleep. To wake up, we need a cup of coffee or a bowl of cereal to make all of the grogginess go away. Using the brand’s colors and primary brand element, a series of icons are created to represent things we often interact with to start our day.