Because people are purchasing more organic fresh produce than before and becoming more conscious of their overuse of plastic, users are starting to realize that their kitchen does not accommodate their new healthy lifestyle. Food waste is estimated at $161 billion and makes up most of our landfills. People need a better and more sustainable storage and organizational display system that helps to prolong freshness and reduce waste.
So, we made WEL.
WEL. Organic Organizers present a customizable system that arranges your fresh produce, increases the longevity of their freshness. and stimulates healthy habits. Studies show that the more you see your food, the more likely you are to eat it.
Through the use of sustainable materials, WEL. decreases daily plastic use thus saving consumers money and the environment. It uses energy efficient magnetic technology and consists of cooled and room temperature shelves along with herb keepers. The design regulates oxygen flow, temperature and ethylene sensitivities to fit the needs of your produce. Its style can also vary to meet your kitchen’s aesthetic and seamlessly fits on your countertop.
